AI Masterclass: AI for Tourism Industry

2 Days

Intermediate

Kuala Lumpur, Johor Bharu

Program Overview

This program equips tourism and hospitality professionals with practical knowledge on how AI can be applied to improve customer experience, marketing effectiveness, operational efficiency, and tourism planning.

Participants will learn how generative AI can be used for content creation, personalised experiences, demand forecasting, and service innovation, while also addressing ethical and sustainability considerations in tourism.

Programme Module

AI Fundamentals for Tourism

AI in Customer Experience & Personalisation

Hands-on: AI for Tourism Marketing

AI for Tourism Operations

Generative AI for Content & Branding

AI for Data & Insights in Tourism

Ethics, Sustainability & AI

Mini Capstone: Tourism AI Use Case

Programme Objectives

By the end of this program, participants will be able to:

Understand how AI is transforming tourism globally
Use AI to improve marketing, personalization, and service design
Apply AI for content, pricing, and demand planning
Design AI-driven tourism initiatives responsibly.

Who Should Attend

Tourism and hospitality industry professionals
Tour operators, hotel and resort managers
Travel agencies and destination management organisations
Marketing, communications, and customer experience teams
Tourism-related government agencies and industry bodies

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